MANIFESTO/BRAND VALUES

These documents were created for the subversion of the Misslead campaign. I created a manifesto 'behind the

small 'E' '. Explaining why the letter 'E' is made smaller in

every word to show the little empowerment shown to the garment workers. 

I also created a set of brand values for the Misslead campaign. This was created by focussing on every issue

that has been written about or mentioned in online articles about the brand Missguided. Each letter that makes the word 'Misslead' explains a problem with the brand Misguided.  

Created (FEB/MAR 2020)