MISSLEAD ITERATION

(SUBVERTING THE

BRAND MISSGUIDED)

The project was based on research on the brand Missguided. From this, It made me realise the brand gap between what the brand mission statement says, compared to what the brand does. I wanted to show how important it is to focus on the women who aren't being empowered by the brand (garment workers). 

Created (FEB/MAR 2020)